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0405 641 519

Brand Design FAQ's

How do I ensure my high-end brand remains relevant over time without losing its prestige?

Will investing in high-end brand identity actually help my business?

How much does high-end brand design cost?

What are the essential elements of a luxury brand identity?

How long does it take to build a luxury or prestige brand identity?

What makes a high-end brand identity different from a regular brand identity?

What comes as standard on my website design and builds?

How much does a professionally designed and built business-grade website cost?

How much does a one page website cost?

The key is timelessness with subtle evolution

A strong, premium identity positions your brand to charge higher prices, attract customers who value quality

Costs vary depending on scope and depth

Starts with a distinctive and memorable logo or brand mark

A high-end brand identity usually takes more time than a standard logo design

A high-end identity goes beyond just looking good

A technical guide to the content and standard that comes with all my customised website design projects.

An extensive breakdown into website costs of a customised and branded business-grade website.

An introductory breakdown into website costs of a customised single page website.

The key is timelessness with subtle evolution. Avoid chasing trends that date quickly; instead, invest in design elements that feel enduring. Over time, refine carefully with small updates to stay fresh, but always maintain consistency across visuals, messaging, and experiences. Luxury brands remain powerful by balancing tradition with modern relevance.

Yes. A strong, premium identity positions your brand to charge higher prices, attract customers who value quality, and build lasting trust. It also helps you stand out in competitive markets and creates consistency that makes your business instantly recognisable.

A comprehensive brand identity project — including strategy, logo design, full visual system, guidelines, and collateral — usually requires a larger investment than basic design packages. Think of it as an investment in long-term growth: a strong premium identity allows you to position your business at a higher level, attract ideal clients, and charge confidently for your products or services.

These typically include:

  • A distinctive and memorable logo or brand mark
  • A refined typography system
  • A premium colour palette that communicates elegance and trust
  • High-quality imagery or bespoke photography
  • Cohesive brand guidelines for consistency across all touchpoints
  • Consideration for packaging, print finishes, or materials that elevate the physical brand experience

Because of the research, detail, and refinement involved, a high-end brand identity usually takes more time than a standard logo design. Depending on complexity, the process can take anywhere from a few weeks to several months. This allows time for strategy, design exploration, refinements, brand guidelines, and rollout planning.

A high-end identity goes beyond just looking good - it conveys values like craftsmanship, authenticity, and exclusivity. Every detail is carefully considered: the visuals, tone of voice, messaging, materials, and customer experience. It’s about creating prestige and emotional connection, not just recognition.

I use the latest technologies to build powerful online identities. I design with strong visual consistency and positive user experience in mind to create tailor-made, responsive websites that display and operate efficiently across all devices and operating systems, from desktop to mobile.

All my website projects design and built by myself, Safy Tashkandy, Your Brand Partner, include:


Attention to Detail

  • Pre and post project consultation
  • Customised detailed wireframe planner, detailing navigation strategy, required content, ‘section’ areas, recommendations and notes, dynamic client ‘editable’ areas and footer content.
  • Brand focused interface design and edited ‘product’ or ‘lifestyle’ imagery
  • ‘Web-safe’ colour transition from master brand colours
  • Customised page designs for all platform widths
  • Editable dynamic content (Content Management System) including training and technical support
  • Additional image sourcing
  • Vector parts / graphic symbols
  • Standards compliant coding (XHTML, CSS and Java Script)
  • Compatible with all major and latest browsers

Extensive Pre-launch digital testing on:

  • Mobile devices - Landscape 767 to 480 and Portrait 320 to 240 Pixels
  • Tablet devices - Landscape & Portrait - 991 to 768 Pixels
  • Desktop and laptop devices - 1920 (And Up) to 992 Pixels


Search engine friendly design and includes:

  • Based off website text content, custom copy writing of ‘Title Tags’  and ‘Meta Descriptions’ for Google search engines.
  • Optimised imagery and minimized quantity of Google fonts for faster loading
  • SSL Certificates for increased security and SEO (Search Engine Optimisation) benefits
  • Minified HTML, CSS and Java Script for faster loading

Firstly, all my website design projects are 100% customised, designed and built to suit each unique client and brief. As websites are an organic product and can be designed and built to any scalable size with multiple technical functionalities and varying degrees of complexity, projects are costed uniquely to match each client, business and the organisations marketing, online strategy and design requirements.
The below packages are a general guide to the website design services I offer, Safy Tashkandy, Your Brand Partner.

Custom Starter Website

Price Range: $5,000 - $7,500
Software Management Monthly Fee: $195 + GST / Month


A 100% customised multi-page website, built around your business and organisations marketing, online strategy and design requirements. Typically, this price range would suit small businesses, sole traders or consultants who want to display their name, brand and service to an excellent standard.


Business Grade Website

Price Range: $7,500 - $12,500
Software Management Monthly Fee: $195 + GST / Month


A 100% customised multi-page website, built around your business and organisations marketing, online strategy and design requirements. Typically, this price range would suit established businesses and organisations that would like an extensive and detailed presence online. Business-grade websites would entail a greater degree of consulting, wireframe planning and brand-orientated detailing and development.

Corporate Grade Website

Price Range: $12,500 - Upwards
Software Management Monthly Fee: $230 + GST / Month


A 100% customised multi-page website, built around your business and organisations marketing and online strategy and design requirements. Typically, this is a starting price for larger SME's and upwards. Corporate grade websites design projects would entail a greater degree of consulting, research, including competition research, wire-frame and planning, brand-orientated detailing with a high level of design and development strategy.

A website is an organic product and can be designed and built to any scalable size with multiple technical functionalities. The complexity and depth of the project is typically based off your business and organisations marketing and online strategy and design requirements.

Below is a typical price range of a professionally designed and custom-built one page website by myself, Safy Tashkandy, Your Brand Partner.


Customised One Page Website

$2,500 - $4,500
Software Management Monthly Fee: $99 + GST / Month

Otherwise known as a single page website, a one page website is a single HTML page that displays concise information built into page sections. Typically, page navigation is anchored to sections on the page and scrolls directly to page sections when clicked.

Typical Uses for a One Page Website

  • Budget-driven Starter Businesses
    Custom-branded around your business and contains concise information built into page 'Sections' (Blocks). A good solution to gain an initial professional quality presence online that can eventually be developed into a more extensive website.
  • Menu and Cafes
    Custom-branded page to display a cafe or restaurant service.

  • Landing Pages
    Custom-branded page designed with strong call to action to encourage registering interest or to respond to promotional offers.

  • Personal Websites
    Custom-branded page designed for individual services and would typically suit personal trainers and consultants.

  • Event Websites
    Custom-branded page designed for one-off events.


Advantage

  • Designed inline with company image and brand
  • Easy Maintenance
  • Mobile Friendly
  • Lower Start-up Costs
  • Professional Presence Online


Disadvantages

  • SEO - Search Engine ranking challenges in competing against larger multi-pager websites
  • Limited to a lower quantity of information

SERVICES OVERVIEW

Graphic Depicting Branding Services

Branding
& Identity

Creating distinctive brands - strategically.

Professional graphic design creating the visual foundations of successful brands; logo design, wordmark design and brand strategy, supported by corporate style guide design and delivered with creativity and technical experience.

Logo Design

Wordmark Design

Illustration

Style Guide

Graphic Design

Graphic Depicting Website Design Services

Website
Design

Using the latest technologies to build powerful online identities.

Designed with strong visual consistency and positive user experience in mind, I create tailor-made, responsive websites, landing pages and animations that work across all devices and operating systems, from desk to mobile.

Website Design

Website Landing Pages

Digital Advertising

Motion Graphics & Animation

Email Marketing

Graphic Depicting Print Design Services

Print
Design

Amplifying your message with innovative print solutions.

I produce bespoke print designs tailored to your brand’s marketing strategy. From a simple flyer or comprehensive brochure to a large format wall mural, I can turn your ideas into designs that will attract attention and drive brand awareness.

Business Stationery

Catalogue Design

Brochure Design

Packaging Design

Flyer Design

Magazine Advertising

Print Supply & Management

Graphic Depicting Signage Design Services

Signage
Design

Ensuring maximum impact – wherever you are.

Signage is a valuable tool for brand awareness, but often you only have seconds to convey your message. From buildings to vehicles or events, I provide onsite consulting and a close analysis of your brand's message, so I can deliver creative, attention-grabbing signage solutions.

Interior Branding

Signage Design & Management

Banner & Exhibition Graphics

Vehicle Branding

3D Visuals & 2D Schematics

Point of Sale Advertising